Do you know why every brand manager needs to understand World of Warcraft

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Do you know why every brand manager needs to understand World of Warcraft

This week, a team of heroes will stand in front of the gates of Castle Nathria, the home of the evil and sinister Sire Denathrius. To save the world, the evil vampire must be killed, and no champion can do this alone.

In other words, the team of adventurers is so skilled and experienced that defeating Denathrius is a foregone conclusion-hell, they did it 9 times last week. As you will see, Sire Denathrius is theWOW Classic Gold ultimate boss of the latest "World of Warcraft" raid: part of the game, specifically for the player team to challenge the most powerful monsters.

In the expansion process, raids will gradually be added to World of Warcraft, and when the strongest version of the latest raids appears, the most skilled raiders will challenge themselves to not only defeat the ultimate leader, but also become the first team in the world to do so. This is "competing for the number one in the world". This is an e-sports competition that is different. You can read our previous match reports here and here for more in-depth explanations, but it can be said that for the next 7 to 10 days, the top teams will play World of Warcraft every day for 16 hours. Until Denathrius failed. Although the game has been going on for more than ten years, it didn't become a game to watch until 2018.

Since then, thousands of people have started to broadcast live to keep up with the progress of the marathon, and broadcast live when a team finally wins. Competing for No. 1 in the world is a special e-sports event. It is still in its infancy, but every brand manager should explore ways to join the next round of competition in the next few months. The reasons are as follows:

We have already talked about the value of adding your brand to grassroots e-sports competitions. There are still many e-sports activities in the thriving community, and they lack proper support from developers to create a sustainable career or maintain their ecosystem. When brands enter these communities in the right way, they become allies and members of the team, helping to promote e-sports.

Although Activision Blizzard operates its own e-sports infrastructure for World of Warcraft, it is almost completely out of the "competition for world number one" competition. In this way, e-sports teams and brands like Red Bull can organize their own activities in the competition, with little interference from developers. From all indications, Activision Blizzard is not interested in participating in the competition, which means that the brand has more creative freedom and can become a part of World of Warcraft-few better communities can participate.

Of course, players like different expansions. Many old players will choose to stay in the World of Warcraft classic. Players will more or less encounter some powerless things during the game process of the World of Warcraft classic, such as playing with players or bosses. When fighting. In this case, you should buy WOW Classic Gold from Having a good gear can make you stronger and more handy. On MMOWTS, you will not only find the Cheap WOW Classic Gold you want, here you can get a fair price while enjoying thoughtful service. In this way, you can use very little money to get the gear you want, and the game experience will rise to a higher level.